The methodological analysis is divided in:
1) choose a population,
2) decide the variable/attribute to observe and relative scale of measurement,
3) create a dataset with a survey,
4) analyze distributions (using the conditional frequency).
The conditional frequency indicates how many members of a group have a particular mode of a character.
For example in the two-way table, If we set the value xi for the variable X and examine the distribution of Y limited to the observations that have assumed the i-th mode of the X, then we obtain the conditional distribution of the Y given xi.
Formally we will indicate with (Y | X = xi) the conditioned variable Y.
For example, the following table shows the relationships between the categories “sex” and “genre of movies preferred”. We fix the mode of the X=women, and we analyze the Y, the result will be the distribution of the chosen variable Y relative to the women.
| Musical | Action | Horror | Total | |
| Men | 6 | 16 | 8 | 30 |
| Women | 12 | 14 | 4 | 30 |
| Total | 18 | 30 | 12 | 60 |
Column and row called total there the marginal frequency and at the cross of each column and row there is the joint frequency.